CUT IN SURAT · SINCE 2018

Diamonds made by us.
Designed by you.

Natural and lab-grown diamonds, certified by GIA and IGI, set into the ring you build yourself — straight from the manufacturer, without the middleman.

Start with a diamond Start with a setting

GIA · IGI certified Try on with your camera Live 360° inspection

Six-prong solitaire engagement ring in white gold with a round brilliant diamond

CENTRE STONERound brilliant

SETTING18K white gold

VIEW IN 360°

CertifiedGIA & IGI reports

Lifetime warrantyOn craftsmanship

Insured shippingFree, worldwide

Free resizingFirst year

Free engravingInside the band

RING BUILDER

Your diamond.
Your setting.

Pick the setting, choose a certified stone, and see them come together — every price shown openly: gold by weight at today’s rate, diamond, making charges and GST.

Choose a setting: solitaire, halo, pavé or three-stone.

01Choose a settingSolitaire, halo, pavé or three-stone — in 14K, 18K or platinum.
02Choose a diamondOnly stones that fit your setting are shown, each with its certificate.
03Set it and try it onSee it on your own hand through your phone camera, then add free engraving.

SCROLL TO SET THE STONE

SET IN 18K WHITE GOLD

LOOSE DIAMONDSEvery stone with its certificate, in 360°

FIND YOUR DIAMOND

Choose a shape. We do the rest.

Round Oval Emerald Pear Cushion Princess Radiant Marquise Heart

THE COLLECTIONS

For every promise you make

View all

ENGAGEMENTThe solitaire,
perfectedSHOP ENGAGEMENT RINGS

Eternity bands

Diamond studs

NEW IN ROSE GOLDHalo & pavé rings

Round brilliant diamond in the 360 degree viewer

40× ZOOM 360° HD

REAL-TIME INSPECTION

See every facet
before it is yours

Spin real diamonds in 360° HD and zoom in up to 40×. Or book a private video call with our gemologist and look at your favourites together.

Book a consultation WhatsApp us

AN HONEST CHOICE

Natural or lab-grown?

FORMED BY NATURE

Natural diamonds

Formed deep in the earth over billions of years. Rare by nature, sourced conflict-free and cut in our Surat workshop.

Explore natural

GROWN IN A LAB

Lab-grown diamonds

The same crystal, grown in a laboratory (CVD or HPHT). Clearly labelled, certified, and larger for the same budget.

Explore lab-grown

“We cut out the middleman — so the finest diamonds reach you at the fairest price.”

Sani Baysal and Namishkumar Sureshkumar founded CharismaLoyal LLP in Surat, India. The Naimish family has worked with diamonds since 1982 — today we cut, set and ship to you directly.

Read our story

FOR JEWELERS & MANUFACTURERS

Trade with Charisma Loyal

Wholesale prices, hold and memo, offers on any stone — or list your own inventory and reach buyers worldwide.

Open a trade account Sell on Charisma Loyal

LOYAL CLUB

Be the first to see new stones

Private previews, price-drop alerts and points on every purchase.

Diamonds made by us.Designed by you.

Your diamond.Your setting.